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Zetex to further push sales growth in APAC, appoints new Sales VP

Posted: 28 Aug 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Zetex Semiconductors? Zetex? analog signal? power management?

Zetex Semiconductors, a provider of analog signal processing and power management solutions, has appointed Echo Li as vice president of sales for Asia Pacific.

Based at the company's Hong Kong office, Li will be responsible for the local sales strategy for the company's range of audio, direct broadcast satellite, lighting, motor control and power management products.

Zetex has played an active role in the Asia Pacific region for more than 15 years. The company opened its Hong Kong office in 1989, launched a joint manufacturing venture with Chengdu City in 1995, and is represented in the region by an extensive network of distributors and agents.

"More than half of Zetex' worldwide sales come from the Asia Pacific market and the company has a tremendous reputation with customers throughout the region," said Li. "My aim now is to further increase the growth in sales that we're experiencing in the region and to assist in building Zetex' brand recognition."

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