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China's engineers go for more functionality, lower costs

Posted: 03 Oct 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Global Sources? EE Times-China? Mark Saunderson? DMB-T/H? TD-SCMA?

More than 60 percent of mainland China design engineers focus on increasing functionality and reducing costs, according to a recent survey by Global Sources. The survey, conducted in July, drew 2,304 qualified responses from mainland China electronic engineers.

Based on the report, 63 percent of design engineers rated increased functionality among their top three design goals in the past 12 months. Meanwhile, 62 percent of the respondents cited reducing costs, and 53 percent cited improving performance.

"The Design Survey benchmarks electronics design activity in the region and analyzes the methodologies applied by mainland China's engineers. Mainland China's design engineers are not just manufacturing from plan, but are designing their own products, adapting them and bringing their innovations to the global electronics market. However, while mainland China's electronics industry is moving up the value chain, cost is still a primary factor and remains the region's competitive advantage," said Mark Saunderson, publisher of Electronic Engineering Times-China (EE Times-China).

The report also showed that 60 percent of mainland China design engineers produce or rework original designs. The breakdown is as follows: 29 percent produce original designs based on existing products, 17 percent rework original designs, while 14 percent produce original designs.

Moreover, based on the survey, mainland China engineers are actively involved in IC and component selection for their designs.

Thirty-three percent of the respondents decide on the part number and brand, 29 percent make recommendations to the project manager, and 25 percent jointly decide with the purchasing department.

Also cited in the report is that respondent engineers express interest in applying China's electronics standards in the next two years. The top three technologies cited are DMB-T/H with 29 percent, TD-SCMA with 24 percent, and Chinese IPv6 with 22 percent.

"In mainland China, the future of electronics innovation lies with its design engineers. There are still many challenges, particularly keeping pace with the rapid changes in technology and standards. However, the increasing incidence of original design suggests the region's electronics engineers are overcoming these challenges," added Saunderson.

The China design capabilities survey was conducted by EE Times-China, a joint venture between Global Sources and CMP.

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