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Waves Audio opens new China tech support office

Posted: 12 Oct 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Waves Audio? technical support center? China? IP core? MaxxBass ASIC?

Waves Audio Ltd, a developer of audio signal processing software, has opened a new semiconductor sales and technical support office in Shenzhen, China. The company's new China sales and technical support office is located on the 51st floor of the Di Wang Commercial Center in Shenzhen.

"Waves MaxxBass ASIC products are being rapidly adopted by a large number of Chinese OEMs for both domestic and export markets," said Eric Chai, Waves' China semiconductor sales manager. "Waves' new office in the Di Wang Commercial Center allows us to deliver more support to our rapidly growing semiconductor business in China."

"While many technology firms have struggled with how to license intellectual property in China, Waves solves this problem by embedding our patented and proprietary technologies into low cost ASICs. This model is much simpler for OEMs and also reduces risks to Waves," said Paul Bundschuh, vice president of sales and marketing for the company's semiconductor division.

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