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China's handheld TV users to reach 22.19M in '10

Posted: 23 Oct 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Analysys International? TV? handheld TV?

China's total users of handheld TVs will reach 22.19 million in 2010, according to a recent report from Analysys International.

Titled "China's Handhold TV Annual Report 2006," the report said that China's handheld TV market is currently at a starting-up phase. Cellular mobile telecommunication network-based handheld TV started in 2004, while wireless digital broadcasting network-based handhold TV is still at a trial phase now. The trial projects are mainly carried on in Beijing, Shanghai and Guangdong complying with the state-recommended standard of DAB.

"China's domestic handhold TV market will see a rapid developing period. Among which, cellular mobile telecommunication network-based handhold TV users reached 220,000 in 2005. Limited by factors such as network band width, content and tariff, the market developed comparatively slowly in 2006," says Joan Lin, analyst from Analysys International, "In 2007, with the issue of the 3G licenses, China's streaming media-based mobile TV will enter a rapid developing phase. It's estimated that the market users will reach 7.45 millions of families in 2010."

The country's wireless digital broadcasting network-based handheld TV market will enter a large-scale trial phase in 2006. The market will enter into rapid development by the end of the 2006 when national standard and operation licensed are issued. The user market will be expected to reach 14.73 millions of families.

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