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VoIP, video services top next-gen wireless services

Posted: 03 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Lucent Technologies? wireless services? VoIP? video services? 3G?

Businesses and consumers are willing to pay a premium for next-generation mobile high speed data services such as VoIP, interactive video and video sharing, according to primary market research by Lucent Technologies.

Lucent surveyed U. S. consumer mobile phone users and enterprise communications technology decision makers to determine which applications and services would be of most interest on emerging advanced mobile high-speed broadband networks such as those based on 3G technologies like CDMA2000 1xEV-DO Revision A and high-speed packet access (HSPA).

"Our mobile high speed data research identified consumer and enterprise services and applications that will enable service providers to 'monetize'or obtain a return ontheir investment in advanced mobile broadband infrastructure," said John Marinho, Lucent corporate strategic marketing vice president.

As part of the enterprise research, Lucent gauged interest in five applicationsVoIP, video conferencing, communicate and collaborate, multicasting and business continuity. VoIP, consisting of basic VoIP and IP PBX features, generated the greatest willingness to buy amongst enterprise communications technology decision makers and was the top driver for switching carriers.

The research also found that enterprises would be willing to pay a monthly premium for "a new cellular broadband service that offers higher speed, simultaneous voice and data along with reduced latency performance." The willingness to pay the premium is much higher for companies that use an existing mobile HSPA as compared to enterprises that do not.

Among the topics covered with consumers, Lucent evaluated interest in video calling, video sharing, multimedia ring-back, content sharing, and "share and discuss." Video calling and video sharing were the two most popular applications.

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