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Xilinx CEO outlines strategy for China's electronic design

Posted: 03 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Xilinx? PLD? DSP? TD-SCDMA? semiconductor?

During a series of press briefings last week, Xilinx chairman, president and CEO Wim Roelandts underscored Xilinx's commitment to accelerate the growth of electronic design innovation in China.

Geared toward expanding its presence in the Asia Pacific, Xilinx launched its first major multimillion dollar technology fund for the regionwith China as a key locationwith potential investments ranging from $500,000 to $5 million.

"We have experienced continuous growth in China as our PLD solutions are designed in to more and more low-cost, high-volume consumer and industrial applications," said Roelandts. "Our goal is to build a long-term, sustainable presence in China, thus enabling the local design community to develop new technologies and create world-class products for China and overseas markets."

According to its announcement, Xilinx will focus on China-based companies creating innovative programmable logic-based technologies and solutions. The solutions must be targeted at key vertical markets such as wired/wireless communications, consumer, automotive, A/V/broadcast, industrial/scientific/medical and storage/servers or technology domains such as high-performance DSP and embedded processing.

"As the leading provider of programmable logic devices, we have the resources and capabilities to invest in, promote and develop the entire electronics design value chain in China," said Yang Chiah Yee, sales VP for Xilinx Asia Pacific. "We will continue to expand our strategic relationships with customers, partners, the government and key universities to support the growth of the Chinese semiconductor market."

Xilinx is also offering two dedicated product teams for key high-growth PLD segments of the China semiconductor market, a sign of its further commitment to China. The company's DSP team in Shanghai focuses on demonstrating high performance DSP capabilities offered through its silicon, tools, IP and reference design solutions. Meanwhile, the general products team, including product specialists and a new applications development lab in Shenzhen, is dedicated to solving customer design challenges in low-cost, high-volume consumer applications using its Spartan line of FPGAs.

In 2000, Xilinx opened its first mainland Chinese office in Shanghai. Today, the company has 75 employees throughout its six offices in China, including Beijing, Chengdu, Nanjing, Shenzhen and Wuhan.

Furthermore, Xilinx plans to expand its existing strategic third-party relationships with China companies throughout the local semiconductor market covering design, manufacturing, marketing, sales and support activities. The company collaborates with various distributors, vendors and design houses to offer a complete, cost-effective solution, including development boards, reference designs, software, tools and education for the China electronics design community. As a fabless semiconductor company, Xilinx also outsources production of its low-cost CPLD to He Jian Technology, a China-based foundry.

Xilinx also works closely with the regional standards boards and industry associations to support the development of home-grown technologies for the China market. The company actively works with the Ministry of Information Industry, the TD-SCDMA Forum, the Audio and Video Coding Standard Workgroup and the China Video Industry Association. Xilinx recently qualified as a senior member of the TD-SCDMA Forum.

Joining other worldwide semiconductor leaders such as ADI, Agilent, Infineon, Intel, Philips and Texas Instruments, Xilinx will take part in the technical exchange activities organized by the Forum and make contributions in promoting the development and application of TD-SCDMA technology throughout China.

Meanwhile, the company recently made a significant donation to the University of Shanghai for Science and Technology to commemorate its 100th anniversary on Oct. 28. Donations enable upgrades in FPGA teaching and research capabilities to the latest 90nm and 65nm process nodes, said the press release from Xilinx. By providing hands-on training and workshops on leading edge programmable logic and tools, the company aims to help educate new generation of engineers to address future challenges of the local electronics industry.

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