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Vimicro, Hantro ink multimedia IC partnership

Posted: 09 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Vimicro? Hantro? cellphone? AVS standard? multimedia IC?

Fabless semiconductor company Vimicro Corp. announced that it will partner with Hantro Inc., a provider of video technology for mobile handsets, to develop multimedia ICs to support multiple video standards and eventually China's audio video coding (AVS) standard.

As part of the collaboration, Hantro's video technology will be integrated into Vimicro's next-generation application processor products. The combined technologies will enable the companies to provide more comprehensive features in mobile phones and similar handheld devices.

"Low power consumption, high performance and other typical requirements for handsets can be achieved by using highly effective embedded hardware acceleration for video encoding and decoding. As a pioneer in the wireless multimedia field, Hantro provides very advanced technology," said Raymond Zhang, vice president at Vimicro. "We consider Hantro's video technology to be reliable solutions for our future generation products."

"This cooperation validates the need for multi-format HW IP video codecs to support higher image resolutions and frame rates in future mobile handsets," commented Sami Hyyrylainen, vice president of worldwide sales at Hantro. "Together, Vimicro and Hantro are in a position to develop very competitive multimedia IC solutions in the marketplace."

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