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TI eyes more wireless connections for China's rural areas

Posted: 13 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Texas Instruments? GSM? GPRS? EDGE? WCDMA?

Speaking before industry leaders at the China Wireless Summit 2006 in Beijing last Nov.9, Rich Templeton, president and CEO of Texas Instruments Inc. (TI) stressed the company's commitment to connect more people in China via wireless technology.

In fulfillment of this commitment, TI introduced its "LoCosto" and "eCosto" solutions to help China handset manufacturers serve the growing mid-tier range with cost-effective, multimedia feature phones.

"As the world's largest cellular phone market, China's success is important to Texas Instruments," said Templeton. "And we are determined to help our customers here innovate, grow their businesses and be more competitive around the world."

Templeton highlighted the rich opportunities that China offers mobile phone manufacturers. "For many people here (in China), when they one day connect to the Internet for the first time, they will experience it through their mobile phones."

At present, China is the world's largest mobile phone market with 400 million subscribers, according to In-Stat. The number of subscribers in the region is expected to reach 600 million by 2008, with the growth coming from the high- and low-ends of China's handset market. The region is also touted as the fastest growing market for lower-priced mobile phones, while China's young, urban consumers embracing high-end mobile phones that offer multimedia features, like cameras and MP3 players.

Getting 'wireless'
TI launched its new solutions for handset multimedia functions for the region. The first is LoCosto, a single IC mobile phone solution developed for GSM and GPRS standards, which is used by 15 low-cost handset manufacturers.

eCosto, TI's second offering, is an OMAP-Vox single-chip processor supporting GSM/GPRS/EDGE standards. The wireless processor combines TI's proprietary single-chip DRP technology with the multimedia features of OMAP-Vox platform. The chip is designed to help customers in China, as well as other regions, serve the need for low-cost multimedia phones.

"The size and diversity of China's population," Templeton told summit attendees, "create a consumer market that cannot be served with a 'one size fits all' approach. At TI, our goal is to provide our customers in China with products that help them meet the broad range of consumer needs."

Meanwhile, Templeton also discussed TI's commitment to innovate and integrate all GSM-based standards, GSM/GPRS, EDGE, WCDMA and TD-SCDMA.

"GSM is the leading wireless standard in the world, one that gives consumers greater choice, freedom and flexibility. GSM-based technology enables China handset manufacturers to compete more effectively around the world," said Templeton.

Moreover, Templeton laid out TI's strategy for China. "It's simple," he said. "We build our business around our customers, giving them the right products and support to help them succeed. It's the best way to ensure the growth of China's wireless industry and to help the country reach its goal of giving more people the ability to connect with more information, more resources and with each other."

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