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LSI intros multimedia processor for low-cost CE apps

Posted: 16 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:LSI Logic? multimedia? processor? Zevio? Zevio 1020?

LSI Logic Corp. has introduced its first chip under the Zevio ASIC platforma multimedia application processor designed to power sub-$100 consumer devices.

LSI said the processor, dubbed Zevio 1020, is optimized for electronic toys, navigation systems and other CE products that carry retail prices of $100 or less. The Zevio 1020 supports low-power consumption, advanced graphics and digital audio and video, the company said.

According to Melvin Hirata, director of marketing for the Zevio product line, LSI believes Zevio chips will enable an entirely new class of lower-cost CE products. In recent years, the gap between high-end gaming platforms and low-end handheld video games has been growing, as consumers show willingness to spend more money on powerful systems such as the Sony PlayStation 3 but not on low-end products with inferior graphics capability and performance.

By utilizing Zevio devices, vendors will be able to close that gap somewhat by adding better graphics and more bells and whistles to low-end systems without significantly driving up price points, Hirata said. "We are trying to bring those sub-$100 products to that next level," Hirata said.

The Zevio 1020 is a multicore device that features an ARM9 core, LSI's ZSP400 core, a 3D graphics core (co-developed with Koto Ltd) and a 2D/3D MIDI sound core. The device also integrates a video DAC and a secure digital I/O card slot for data storage or peripheral expansion.

The Zevio 1020's typical power consumption is less than 150mW, according to LSI. The company said benchmark testing shows that the part consumes less than 200mW while supporting QVGA playback and less than 50mW supporting audio playback.

According to Hirata, the Zevio 1020 offers a graphics capability roughly halfway between that of the original PlayStation and the PlayStation 2. "We wanted to pack enough performance, yet have the cost consciousness in mind to address this type of market," Hirata said.

LSI said it has built a network of third-party partners providing support for the Zevio family in form of RTOS, middleware and other tools.

The Zevio 1020 processor is available today and offered in 208-pin plastic QFP and 204 thin and fine-pitch BGA packages. Pricing is under $8 in volume quantities, LSI said.

- Dylan McGrath
EE Times




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