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Nvidia announces Digital Bollywood initiative

Posted: 20 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Nvidia? Digital Bollywood? Digital Content Creation? DDC?

Nvidia Corp. and several partners announced a strategic initiative, "Digital Bollywood," for the Indian Digital Content Creation (DCC) community, to help make India a DCC powerhouse.

"Nvidia's Digital Bollywood initiative will unlock the creative potential in India and accelerate its emergence onto the world stage," said Govind Nihalani, film maker and director.

Volker Engel, the Oscar and Emmy Award winning producer and visual effects supervisor, added, "Indian talent is waiting to be unlocked, and I believe that Nvidia is the only company that can play a neutral role in bringing all the Indian players together to create world class content. Nvidia's investment and commitment to Digital Bollywood is real, and I look forward to seeing its results."

"India is poised to become the center of the DCC universe, and we share India's passion and excitement for graphics and video processing," stated Dan Vivoli, senior vice president at Nvidia. "We consider ourselves fortunate that we can play a significant role in catalyzing Bollywood and view this initiative as a continuing long term investment."

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