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Freescale India eyes bigger market share, to scale up operations

Posted: 24 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Freescale Semiconductor? operations in India? market share? telecom? consumer?

Freescale Semiconductor Inc. is reportedly scaling up its operations in India to increase its market share in the sub-continent.

With India emerging as the fastest growing market in the telecom, consumer and industrial electronics industries, the U.S.-based company's Indian subsidiary plans to ramp up its headcount to 1,500 over the next four years from 800 currently.

"The expansion of India operations will make our Center of Excellence (CoE) for wireless and mobility software in Bangalore the largest software center outside the United States in SoC integration and IP design," Freescale Semiconductor country sales manager Sanjeev Keskar told EE Times India.

Aside from complementing the research and VLSI design projects undertaken at its Noida facility, the software center focuses on developing software for cellular platforms, playing a vital role in next-generation mobile platform solutions and technologies.

Of the 800 people employed in Freescale India, around 500 engineers report at Noida, with the rest at Bangalore, including 50 in sales and marketing division.

"Our expansion plans include setting up support infrastructure to Electronic Equipment Manufacturers and design services firms, offering technical support, including tools, testing and validation and prescribing industry standards and developing partnerships with vendors across verticals," Keskar said.

Strategically associated with design services firms at one end and OEMs and electronic manufacturing services (EMS) providers at the other end, Freescale embedded processors help stakeholders across the chain drive advanced cellphones, manage Internet traffic, and enable passenger/transport vehicles to become safer and more energy efficient.

"Our integrated solutions span the application spectrum from next-generation networking equipment to engine control systems to emerging wireless innovations. As a leading supplier of semiconductors to the automotive industry, we put more silicon in automobiles than others," shared Keskar.

In line with the explosive sales growth of mobile handsets, Freescale is bracing up to provide network infrastructure and base stations.

"The mobile revolution in India has been phenomenal, surpassing even the growth rate of China," Keskar said. "Migration to 3G platform will not only multiply the functions of handsets, but also provide huge opportunities to vendors, partners and service providers to offer a host of features and applications at affordable costs."

- Gulab Chand
EE Times-India

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