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NXP, ChangHong deliver IP STB in China

Posted: 24 Nov 2006 ?? ?Print Version ?Bookmark and Share

Keywords:NXP? ChangHong? Nexperia STB810? STB? IP-STB?

NXP Semiconductors announced that ChangHong, one of the largest CE manufacturers in China, has selected its Nexperia STB810 STB semiconductor solution to power its next-generation IP-STB for the rapidly growing IPTV market in China.

According to the press release, the NXP STB810 solution was chosen for its comprehensive Linux software platform and software-based video codecs, which will allow service providers to remotely upgrade the installed IP-STB to new standards such as Audio Video Coding Standard (AVS). This solution will allow service providers to save money and manpower by avoiding onsite service upgrades and replacement boxes.

"The ability of the NXP STB810 system solution to allow service providers to remotely upgrade to new standards such as AVS is critical in creating a product with longevity in the quickly expanding Chinese market," said Enyang Zhang, vice director of Tech-Center, ChangHong, in a statement. "This feature will enable everyone from consumers to service providers to save money as the IPTV market matures."

"In close collaboration with ChangHong, NXP is creating a flexible IP-STB solution that delivers a faster return on investment for service providers rolling out IPTV," said Mark Samuel, general manager, telco and operator STB, NXP. "The NXP technology enables more reliable, smaller and cheaper IP set-top boxes, reducing the up-front investment and maintenance costs for service providers distributing new set-top box equipment and shortening the pay-back period on their investment."

The NXP STB810 platform provides HD video processing and connectivity, which allows service providers to deliver the consumer-centric applications and service bundles that answer consumer demand for a high-quality IPTV experience and make them more likely to invest in new services. This solution also supports multiple video formats including AVS, SD H.264, MPEG4-ASP, WM9 up to 720p at 24fps, and MPEG-2 up to 1080i (HD).

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