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Wibree market to hit $500M by 2011

Posted: 07 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:ABI Research? Wibree? Bluetooth? Wireless PAN Sensors?

The market for Wibree products can reach $513 million by 2011 if five key requirements are met within the same timeframe, reported ABI Research.

"While some industry observers are skeptical about the prospects for Wibree, we believe it is a unique technology that can leverage the very positive market position of Bluetooth in segments such as medical and sports equipment, where the total available market is extremely large and still relatively untouched," said Stuart Carlaw, ABI Research principal analyst.

By 2011, it is predicted that there will be about 800 million Wibree-enabled devices. That is, if key conditions are met. One assumption is that Nokia will force Wibree into handsets at the earliest opportunity. Then, silicon vendors will bring dual-mode ICs to market at prices close to those of Bluetooth ICs today, and that the ratio of dual-mode to standalone devices will grow rapidly after a period of market seeding.

Carlaw added, "By far the biggest factors that will dictate the outcome for Wibree are the adoption of the technology by the Bluetooth SIG, and its widespread adoption by numerous handset vendors. If these do not happen, the market will be near zero. These two factors go hand in hand to some degree, and positive noises emanating from both the Bluetooth SIG and Wibree communities provide support for a favorable market forecast."

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