Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
EE Times-Asia > Optoelectronics/Displays

Korea expects 21 million mobile TV users by 2012

Posted: 11 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:free-to-air terrestrial DMB? terrestrial DMB? TV? TU Media?

South Korea will have 21 million users of mobile TV by 2012, based mostly on free-to-air terrestrial DMB, followed by a slowly growing base of satellite DMB users.

"That's the government's estimate, but we think this is a very conservative estimate now," said Young-kil Suh, chief executive of TU Media Corp., the sole provider of satellite DMB services in South Korea.

There are 2.5 million users of mobile TV in South Korea today. TU started its service in May 2005, and will have one million users by the end of this month. It expects to hit 2.2 million users by the end of 2007, at which point it expects to break even, Suh said. TU believes it can hit 6.6 million users by 2010 and generate $1.1 billion in revenue. That breaks down to about $14 per month in average revenue per user.

South Korea leads other countries in the rollout of mobile TV services. The government has played an active role, swinging in behind the promotion of free-to-air services. Users of the free service, which is offered by 13 different city and regional players, tend to watch mobile TV about 10 to 20 minutes per day. Not bad at all for a fledgling service. Suh said satellite users are even more active, logging an impressive 62 minutes per day.

TU charges a one-time $20 set up fee, and then $12 a month for access to 15 video and 19 audio channels. After one year, monthly fees are reduced to $10. Video on demand access is available for about $2 per session. Suh said 65 percent of usage is for TV, while the other 35 percent is audio. TU will start a data service at the end of the year.

Research firm Parks Associates recently estimated the United States would have more than 15 million users of mobile TV by 2010, generating $1.6 billion in revenue.

- Mike Clendenin
EE Times

Article Comments - Korea expects 21 million mobile TV u...
*? You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.

Back to Top