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Samsung: 4G is WiMAX

Posted: 19 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:4G? mobile WiMAX? WiMAX? mobile phone? Samsung?

Samsung stated at its Mobile Summit that the future of wireless is mobile WiMAX.

"4G is WiMAX. We're very clear about that," said Philip Garrison, mobile strategist for Samsung Telecommunications America (STA). The company used the summit to celebrate the 10-year anniversary of STA, a milestone marked by $4 billion in revenue for the Samsung subsidiary, as well as 100 million units having been sold in the United States. "And we will launch 60 new models this year," said Garrison.

In his introductory keynote, Dale Sohn, president of STA, put forth the company's mantraThe world in your hands$#151;referring to the ability to communicate anytime, anywhere and with anyone.

"We're on a journey to mobile multimedia computing," said Garrison. While the company sees mobile WiMAX as the future, in the near term mobility and connectivity will come through a variety of wireless interfaces, including EVDO Rev A, HSDPA and HSUPA, MobileTV, satellite broadcasts and dual-mode Wi-Fi/cellular phones. "MediaFLO will be big next year," he added.

What adds to the authenticity of Samsung's prediction is that it has few axes to grind as it is a developer of wireless technologies across the board, including GSM/GPRS/EDGE as well as the 3G IMT2000 CDMA-based variants. In addition, it's commitment to mobile WiMAX was demonstrated on Aug. 6 when it signed a deal with Sprint-Nextel to supply the operator with the equipment needed for its planned U.S. rollout of mobile WiMAX starting, potentially, by the end of next year. Intel and Motorola were co-signatories on that deal.

The benefits of mobile WiMAX were outlined by Tom Jasny, vice president of wireless broadband networks. They include time to market, greater throughput, low latency, multimedia centric, greater broadcast capacity at 2Mbps per user, vehicular mobility at up to 75mph and broad global support with over 380 companies in the WiMAX Forum.

In the case of carriers, Jasny pointed to advantages such as no subsidies for customer premise equipment, low operating expenses, low cost per megabit, availability of spectrum and mobility.

- Patrick Mannion
Mobile Handset DesignLine




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