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Intel World Ahead debuts in the Philippines

Posted: 22 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Intel? World Ahead? ASEAN? Philippines? digital divide?

Intel Corp. has beaten its fierce rivals in taking corporate responsibility initiatives to Southeast Asia's emerging markets.

The microprocessor giant formally launched its World Ahead program in the Philippines early this month at a workshop that brought together government and enterprise representatives from six Southeast Asian nations and Pakistan, as well as the Asian Development Bank, the World Bank and UNESCO.

"The Philippines is a great example of how to begin bridging the digital divide," said Leighton Phillips, World Ahead program manager for Asia Pacific, "which is why representatives from around the ASEAN are here to learn."

Pilot efforts
The ASEAN Workshop on Public Domain and Content Development for Rural Communities held in Manila provided an avenue for delegates to assess Intel's two eKnowledge Public Doman (eKPD) pilot efforts in the Philippines. eKPD aims to enable citizens of developing nations get better access to relevant local content.

"People in rural areas want relevant local contentcrop prices, weather conditions, local newsin a language they can easily understand," Phillips said, explaining the importance of content. "Public domainsdigitized content sourced from public domain informationare an innovative approach to the challenge of providing this content."

Phillips: People in rural areas want relevant local content in a language they can understand.

Regional cooperation
Workshop participants were encouraged to develop relevant and community-based content on education, health, agriculture and entrepreneurship. Learning from the two eKPD pilot projects, they discussed best practices on content development and outlined a strategic plan for regional cooperation on developing local content for students and educators, health workers, farmers and small-to-medium enterprises.

"In addition to providing Intel's SKOOL e-learning license (including 250 modules) in eKPD, we will invest $250,000 in accelerating country participation in the eKPD initiative," Phillips added. The SKOOL e-learning system is reportedly running in nine countries worldwide and has an IP valuation of $10 million.

The Intel World Ahead program is a five-year, $1 billion commitment to "bridge the digital divide." Its objective is to extend PC access to the world's next billion users while training 10 million more teachers on the use of technology in education, with the possibility of reaching another 1 billion students.

- Christine Telesforo
Electronic Engineering Times - Asia

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