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Vivace, Huaqi partner on multimedia platforms

Posted: 22 Dec 2006 ?? ?Print Version ?Bookmark and Share

Keywords:PMP? Vivace? Huagi? mobile TV? portable media player?

Vivace Semiconductor and Huaqi Information Digital Technology Co. Ltd of Beijing will co-develop programmable, low-power, high performance platform solutions for Huagi's Aigo portable media players (PMPs) and mobile TV apps.

The collaboration will include design of next generation media processor chip products for Aigo's PMPs and mobile TV equipment. The two companies are also working on a reference design for Huaqi PMP products, leveraging Vivaces ViViD media processing engine.

"The Vivace technology offers us a platform to continue to innovate and maintain our competitive advantage in this very dynamic market," said Feng Jun, president of Huaqi. "Vivace's ViViD core-based platform is suited to support the future proliferation of video content available from a wide variety of sources in numerous formats and supported by a multitude of standards."

The agreement follows the formation of Vivace Semiconductor (Beijing) Ltd in China, to which Huaqi aims to tap "to enhance their ability to collaborate efficiently."

The ViViD media engine technology supports multiple A/V standards and consumes ultralow power. Such is needed to meet the requisites of the China versions of Vivace's multimedia ICs and reference platforms. These designs demand support for local and regional mobile video/TV standards such as S-TIMI, T-DMB, AVS and AVS-H, as well as special features to support emerging initiatives and government-backed efforts in mobile media.

Cary Ussery, president and CEO of Vivace noted, "This agreement demonstrates the advantages of our strategy to move into China and aligns us with a market leader, allowing us to get traction in the market very quickly. It secures a high-volume commitment based on leading-edge designs for years to come. Through this combined effort with Huaqi, we can provide an optimized solution to a world-renowned supplier and for the China CE industry at-large."

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