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Slow MP3 sales weaken NAND prices

Posted: 01 Jan 2007 ?? ?Print Version ?Bookmark and Share

Keywords:NAND? NAD flash? flash? memory? MP3 player?

While worldwide revenue for NAND flash grew slightly in Q3 2006, the market continued to get hammered by steeply declining prices. Global sales of NAND flash in Q3 hit $3.1 billion, which was near iSuppli Corp.'s forecast of $3 billion, but NAND prices fell by 22 percent during that time.

Moreover, disappointing sales of MP3 players have the research firm contemplating a downgrade in its end-of-year outlook. "iSuppli is likely to trim its Q4 sales projection in the near future," said Nam Hyung Kim, an analyst with iSuppli.

As prices fell in Q3, megabyte shipments grew by 44 percent and the overall market for NAND flash rose by 11.8 percent.

Kim added, "iSuppli previously predicted 21 percent sequential sales growth for Q4 2006. The primary cause of the reduced outlook was the market for flash-based MP3 players, whose sales appear to be falling short of expectations."

Meanwhile, in the NAND rankings for Q3, Toshiba Corp., the world's second-largest supplier, saw revenue growth of 26.2 percent as its sales rose to $849 million, up from $673 million in Q2. Market share expanded to 27.8 percent, up from 24.6 percent in Q2, according to iSuppli.

Q3 2006 rankings for NAND vendors show Toshiba gaining ground in sluggish market.

Samsung Electronics Co. Ltd is still the leader, but its growth slowed in the quarter. Intel Corp. and Micron Technology Inc. achieved the strongest growth of all suppliers, with sales rising by 127.8 percent and 35.3 percent on a sequential basis, respectively.

- Mark LaPedus
EE Times

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