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3M boosts counterfeit features of authentication products

Posted: 04 Jan 2007 ?? ?Print Version ?Bookmark and Share

Keywords:3M? optically variable device? OVD? verification?

3M Co. rolled out a new format of its Confirm authentication product line packed with floating image technology that features an optically variable device (OVD)an overt security feature touted to increase device protection against counterfeiting and tampering.

The new format's OVD image appears to "float" above or "sink" below the surface of the label and then disappear depending on the viewing angle. Dramatic movement of the image can be easily detected and recognized by the human eye, enabling quick and easy verification of genuine labels and products.

"This fully customizable strip is suitable for any market segments that are known victims of counterfeiting or fraud, such as electronics, automotive parts, apparel or pharmaceuticals," said Bill Markovitz, marketing development manager, 3M Security Systems Division. "The additional functionality of the new format allows manufacturers, wholesalers and retailers to use just one label for easy authentication, bar codes, tracking and other additional security features, which cuts costs and increases efficiency and security."

The new format, introduced last April, builds on 3M's retroreflective security technology and also allows additional security and tracking features to be incorporated into the same label.

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