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Nu Horizons, Cirrus Logic expand Asian distribution

Posted: 10 Jan 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Nu Horizons? DSP? Cirrus Logic?

To better service their customers, Nu Horizons Electronics Corp. has expanded its distribution agreement with Cirrus Logic Inc. to include demand creation and supply chain services within India.

Cirrus Logic has also expanded its distribution agreement with Nu Horizons to include supply chain services in Greater China, Hong Kong, China and Taiwan, along with ASEAN countries including Malaysia, Philippines, Singapore, Vietnam and Thailand.

"Since we began our distribution partnership with Nu Horizons in 2005, Nu Horizons' commitment to design throughout the Americas made this expansion the next logical step in our relationship," said Bob Kromer, VP of worldwide sales at Cirrus Logic. "For our designing customers in North America, Nu Horizons has developed services to bridge their design to manufacturing requirements through global supply chain initiatives. In recognition of the value this brings to our customers, Cirrus Logic will continue to support Nu Horizons' creation efforts and its fulfilment requirements that benefit our mutual customers."

Wendell Boyd, president of Nu Horizons Electronics Asia Pte Ltd added, "We are happy to now engage the Indian regional market with the Cirrus brand and look forward to introducing their products to existing and prospective customers."

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