HDTV processor promises sharp images, colors

Texas Instruments Inc. (TI) has announced the new TVP9010 integrated HDTV processor and development platform. Using sophisticated video processing techniques, said the company, the highly integrated TVP9010 HDTV processor promises high-quality, full HD 1080p resolution images, as part of a cost-effective solution that fulfills the broadcast requirements for ATSC and DVB-T standards.

The TVP9010 combines advanced video processing with optimally integrated, field-proven analog functions. In support of the upcoming DTV transition, TI is also unveiling an ATSC to NTSC converter box development platform based on the TVP9007, another processor in the TVP9x family, with integrated 8-VSB/QAM demodulator and TVP9x HDTV processor.

Sharp images, vibrant colors
Technologically advanced video processing developed by TI produces sharp, clear moving images, vibrant colors, high contrast and lifelike skin tones for a natural video appearance. Advanced image filtering and correction techniques mitigate picture noise, and high-quality 3D Y/C decoding of composite inputs provides compelling digital output from analog input signals. Manufacturer-controlled parameters enable differentiated picture characteristics by selectively tuning picture parameters, such as sharpness, contrast and color.

HDTV development platform
The TVP9010 ATSC HDTV development platform leverages TI's portfolio of video solutions by including TI-supplied 8-VSB/QAM demodulation, audio processing and power management functions. Included in the TVP9010 development platform is TI's TAS3208 audio processor; an audio DSP solution. The TAS3208 enables fully-differentiated sound processing, enhancing the viewing experience particularly in flat-panel displays with limited speaker options.

The new TVP9010 HDTV processor and development platform along with the TVP9007 converter box development platform are currently available to selected customers.