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Increasing broadband use to drive IPTV, home networking

Posted: 02 Feb 2007 ?? ?Print Version ?Bookmark and Share

Keywords:digital home? IPTV? Internet? broadband? home networking?

IDC's "Asia/Pacific (Excluding Japan) Digital Home Survey 2006" revealed that the need to share content among multiple PCs in a household will drive demand for home networking solutions as the number of broadband users across the APEJ region continues to grow.

According to the research firm, although broadband access continues to have a major impact on consumers' lives, the rate of usage depends a great deal on the internal dynamics of each market. In 2006, Internet users across the APEJ region continue to make significant progress in terms of ownership, use and understanding of home networking applications.

Based on the survey, the highest number of broadband respondents was found in Korea (95 percent), Taiwan (90.5) and Hong Kong (89.6), followed by Singapore (78.2), Thailand (63.6), and China (52.6), while majority of respondents in Malaysia, Australia and India subscribed to narrowband access. Although several markets in APEJ are still heavily relying on narrowband, it is only a matter of time, and with the right price, before more residential subscribers switch to broadband, IDC predicted.

In terms of Internet users per household, the survey results show that the number of households with multiple Internet users keeps growing. Survey data shows that 37 percent of respondents live in households with two users accessing the Internet, 28.7 percent with three people accessing the Internet, and 22.5 percent of respondents live in households with four or more family members engaging in online activities.

In addition, as the number of broadband subscribers continues to grow across APEJ, nearly 40 percent of respondents have set up a PC network. Higher penetration of PC networks was recorded in China, Malaysia, Hong Kong, Taiwan and Singapore.

While PC home networking enables only data-centric applications, it will be the media-centric home networks that will represent the next step into connected entertainment systems, the survey showed. Nearly 17 percent of respondents account for this type of media-centric network ownership across the APEJ region.

As more Internet users in APEJ migrate to broadband for faster Internet access, these end users will eventually understand the benefits of the connection and become willing to consume more broadband applications such as online gaming, pay TV, VoD and multimedia content, IDC concluded. Overall, some 20 percent of respondents have access to IPTV. Already, 77.8 percent of respondents watch Internet videos with the highest percentage of respondents who watch online video files concentrated in China, Taiwan, Hong Kong and Thailand.

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