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Sony Ericsson taps India for cellphone production

Posted: 05 Feb 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Sony Ericsson? cellphone?

Stepping up its leverage in the communications market, Sony Ericsson will manufacture mobile phones in Chennai, India through agreements with partners Flextronics and Foxconn, said Miles Flint, president of the company's mobile communications division.

Initially, the company aims to manufacture basic color phones and midlevel music enabled phones for the country's local distribution. Aside from competitive pricing, the phones will offer customized features for the India market, such as local content and customized keypads.

Notes Flint, "Local manufacturing in India will result in improved cost-efficiencies and enable us to offer attractive products at even more competitive price points. Sony Ericsson has witnessed encouraging growth in India, enabling us to reach a top-three position in the GSM handset category in this market, and in line with our overall aim of becoming a top three global player in the future."

According to Thiru Dayanidhi Maran, union minister of India's Communications and Information Technology, "Sony Ericsson is an important player in the India telecommunications industry. I am happy that Sony Ericsson has showcased their commitment to India by announcing their manufacturing plans in Chennai. This is a reflection of India's potential as a manufacturing hub of international standards. The new facility will generate local employment opportunities in Chennai."

Sony Ericsson aims to tap and grow share in India's communications market, which has a current GSM subscriber base of 105.4 million.

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