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Silicon Hive powers MagnaChip image sensors

Posted: 20 Feb 2007 ?? ?Print Version ?Bookmark and Share

Keywords:processor? image sensor? CMOS? Silicon Hive? MagnaChip Semiconductor?

Silicon Hive, a wholly-owned subsidiary of Koninklijke Philips Electronics NV, has agreed to supply its HiveFlex ISP 2200 processor to MagnaChip Semiconductor Ltd.

According to Silicon Hive, MagnaChip has integrated the HiveFlex ISP 2200 processor into the MC531EA image sensor. The processor provides ANSI-C programmability directly on to the image sensor, which can help address time to market and time in market pressures.

"The HiveFlex ISP 2200 processor enables the MC531EA image sensor to provide many advanced features normally seen only in advanced digital still cameras. We expect this product, and other products we are currently launching with distinctive features, to drive growth in our imaging solutions business in 2007 and beyond," said Jason Hartlove, senior vice president of the imaging division of MagnaChip, in a statement issued by Silicon Hive.

"Programmability enabled MagnaChip to rapidly complete their design, and at the same time provided flexibility in choosing the types of C-based algorithms to run on the processor. Since real-time and post-silicon upgrades to the firmware are possible, the new imaging sensors should enjoy longer time in market, and address a larger number of demanding emerging consumer applications," said Atul Sinha, CEO of Silicon Hive in the same statement.

- Peter Clarke
EE Times Europe




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