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TI processors take HD video, 3D gaming to handsets

Posted: 23 Feb 2007 ?? ?Print Version ?Bookmark and Share

Keywords:processor? OMAP? HD video? TI? 3D gaming?

Texas Instruments Inc. (TI) demonstrated what it says is the industry's first application processor to playback 720p high-definition (HD) video for high-end mobile phones. The OMAP3430 solution is also said to be the first application processor to integrate the OpenGL ES 2.0 graphic standard, bringing life-like 3D graphics to the handset and creating a mobile gaming experience comparable to today's handheld gaming devices, the company said. In addition, TI introduced two members of the scalable OMAP 3 processor familythe OMAP3410 and OMAP3420that will help handset manufacturers provide smartphones with robust multimedia functionality at a lower cost.

Time, cost savings
The software compatibility and scalability of these new solutions reduce development time, speed time-to-market and increase cost savings. Handset manufacturers can create multiple handsets based on OMAP 3 solutions addressing different market segments with limited additional investments. OMAP 3 remains fully software-compatible with OMAP2430, further simplifying the migration path for development of future handsets.

With support for up to 720p HD-video playback (1280-by-720pixels), the OMAP3430 application processor gives consumers direct access to personal video content stored in HD formats. Users can transfer and view HD-video content on the mobile handset or connect the handset to a projector or large-screen TV, giving consumers the flexibility to determine how and where they view video programs.

The OMAP3430 processor embeds Imagination Technologies' PowerVR SGX graphics core, making it the first applications processor to support Open GL ES 2.0 and OpenVG, providing superior graphics performance and advanced user interface capabilities. OpenVG provides hardware acceleration of 2D scalable vector graphics for creation of advanced, immersive user interfaces and flash-style animations. TI is also enabling sophisticated and dynamic images in the mobile gaming environment with "smart pixel" technology offered via OpenGL ES 2.0. This technology allows each pixel in an image to be programmed individually, giving game developers the power to create rich effects with cinematic realism. Users will now experience life-like facial features, advanced reflection effects and multitextured backgrounds in mobile games.

Mobile gaming experience
The mobile gaming experience is a combination of performance and high-level graphics capabilities. The OMAP3430 processor embeds the powerful ARM CortexTM-A8 processor to deliver quick response times and the performance levels necessary to accommodate the growing complexity of mobile games, sustaining a fast-paced, graphics-intensive gaming experience in real-time. ARM Cortex-A8 processor helps to provide a balanced system of 3D graphics and laptop-like performance in a mobile environment, improving application performance for high-level OS and productivity tools in addition to mobile gaming.

The OMAP3410 and OMAP3420 processors will sample by the end of 2007. OMAP3430 processor samples are available today, with the first handsets using the OMAP 3 platform expected to be in the market in early 2008.




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