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ACE Awards to honor industry's finest

Posted: 27 Feb 2007 ?? ?Print Version ?Bookmark and Share

Keywords:IIC-China? ON Semiconductor? Agilent Technologies? National Instruments? Tektronix?

Expect a glittery evening as the stars of the electronics industry converge at the Marco Polo Hotel in Shenzhen on March 5 to honor the brightest among them at the first Annual Creativity in Electronics (ACE) Awards. Sponsored by Electronics Engineering Times-China magazine and Website , the ACE Awards in mainland China recognize progressive semiconductor companies that have helped the country's design engineers in the development of more sophisticated electronic products.

EE Times-China publisher Mark Saunderson lauded the unwavering support given by both local and international semiconductor vendors, whose leading-edge technologies and efficient support services have made it possible for mainland China's design engineers to "cut design times and add even more features in today's hottest products."

Battle of the best
A total of 24 awards in three different categories will be handed out during the awarding ceremonies. For Company of the Year, a blue-ribbon panel of judges will select one winner each for Best Brand of the Year, Outstanding Service of the Year and Best Startup of the Year. Vying for Best Brand of the Year are Analog Devices Inc., Freescale Semiconductor, ON Semiconductor, Texas Instruments and Xilinx. Meanwhile, ADI, Microchip Technology, NXP Semiconductors, STMicroelectronics and TI are battling it out in the Outstanding Service of the Year category. Finally, hoping to be recognized as Startup of the Year are Anlogix Semiconductor, Apexone Microelectronics, Montage Technology, Shanghai Jade Technologies and Teralane Semiconductor.

Chinese engineers selected through online voting the 20 winners of the Product of the Year award. To be recognized are two companies in each of the ten categories, namely, AD/DA converter ICs, amplifier ICs, interface ICs, logic and programmable logic, microcontrollers, memory, power, processors and DSPs, RF and microwave, and test and measurement. The 34 shortlisted nominees include, among others, Linear Technology, National Semiconductor, Fairchild Semiconductors, IDT, Actel, Altera, International Rectifier, Actions Semiconductor, Infineon Technologies, Agilent Technologies, National Instruments and Tektronix.

"The Product of the Year category will identify which of the technologies imported into mainland China had the most impact on its electronics market in the last 12 months," Saunderson said.

Finally, the EE Times-China content development team will select the winner of the Editor's Choice Award, which is given to the company that delivered the most significant semiconductor technology or technical solution in 2006.

Finalists were chosen from among 224 entries received from 83 semiconductor companies.

Distinguished jurors
Picked to select the most outstanding shapers of mainland's electronics landscape are: Tsinghua University, Institute of Microelectronics professor Wei Shaojun; Gartner Dataquest Asia-Pacific Semiconductor Group principal analyst Oliver Xu; iSuppli China director of research Byron Wu; China Computer Federation MCU Association chairman Chen Zhang Long; Skyworth Multimedia VP and general manager of R&D Wu Wei; and EE Times-China editor-in-chief Yorbe Zhang.

"The team we've assembled to judge the ACE Awards has significant technological expertise and local market knowledge," Saunderson said, adding that these qualities will enable them to select the companies that have inspired innovation in China's design last year.

ACE Awards in mainland China complements the annual EE Times ACE Awards in the U.S. The awarding ceremonies will coincide with the 12th Annual International IC-China Conference & Exhibition, mainland China's largest showcase of IC application technologies and high-end components.

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