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PDP driver cuts power consumption by 35%

Posted: 09 Mar 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Samsung? PDP? display driver? DDI? flat-panel TV?

Samsung Electronics Co. Ltd announced that its new, broad 256-channel display driver IC (DDI) for PDP offers a lower power-consumption rate over conventional PDP driver ICs, and creates greater cost efficiencies by reducing the number of DDIs per panel.

According to the company, it has again implemented its energy-recovery circuit technology in its new driver IC to recycle energy loss within the circuit. The feature lowers the DDI power consumption of a conventional PDP TV by over 35 percent, eliminating the need for a separate power-saving component feature and enabling a slimmer and lighter TV module.

In addition, an increase in the number of channels covered per chip reduces the number of DDIs required per panel. Twelve 256-channel DDIs can now replace the 16 192-channel DDIs previously needed to achieve the same low power consumption in a full high definition 40-inch PDP.

"The flat-panel TV industry is experiencing unprecedented growth due to consumer demand for a high-definition experience," said Jin-Tae Kim, VP, DDI business development team of system LSI division, Samsung. "Our new display driver IC solution enables greater high-definition clarity for plasma screens while reducing the amount of required energy."

This new DDI is in mass production.

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