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Research finds HDTV content growing in APAC

Posted: 03 Apr 2007 ?? ?Print Version ?Bookmark and Share

Keywords:HDTV content? analog to digital transition? HDTV?

Despite the barriers holding back the widespread HDTV content delivery in the Asia-Pacific region, total consumer revenue from HDTV content in the region will jump from $3.2 billion in 2006 to $8.06 billion by 2012, according to a recent research from In-Stat.

Over 9.9 million TV households in five Asia-Pacific countriesAustralia, China, Japan, South Korea, and Singaporereceived and watched HDTV programming by the end of 2006, the high-tech market research firm said. In-Stat expects that number to climb rapidly over the next three years.

"HDTV content availability remains limited in the region, with only five countries offering the service beyond an experimental basis," says Alice Zhang, In-Stat analyst. "Besides Japan and Australia, which are mainly broadcasting self-developed content, there is a significant amount of content being broadcasted by China, Korea, and Singapore from international content providers."

The research also found that HDTV households in Asia Pacific will reach 42.1 million by 2012. Japan is currently leading the HDTV content development, with over 8.5 million households receiving and watching HD service as of the end of 2006.

HDTV content is being marketed as a premium in Asia Pacific, with the hope of increasing monthly revenues for cable and satellite operators, as well as providing terrestrial TV broadcasters with a new weapon in the fight against pay-TV services, according to the research.

In addition, In-Stat said that government initiatives are playing an important part in stimulating the transition from analog to digital in the free-to-air services domain, which will accelerate market development for HDTV content in some countries including China.




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