Toshiba-Matsushita JV to deliver TV-use OLED panels

The joint venture between Toshiba Corp. and Matsushita Electric Industrial Co. Ltd will launch TV-use OLED panels in three years, according to a Reuters report.

Toshiba Matsushita Display Technology Co. Ltd will reportedly start commercial production of OLED panels for flat TVs by 2009. Toshiba owns 60 percent of the joint venture while Matsushita owns the remaining 40 percent stake.

Research firm DisplaySearch projects the market for TV-use LCD modules to reach $27.4 billion this year, while demand for plasma panel modules to total $7.5 billion.