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Cost-effective STB solutions drive adoption of advanced TV services

Posted: 16 Apr 2007 ?? ?Print Version ?Bookmark and Share

Keywords:STB solutions? Nexperia platforms? advanced TV services?

NXP has launched a new range of cost-effective STB system solutions at price points designed to accelerate adoption of digital terrestrial, cable, satellite and IPTV services with good picture quality. The STBs, including the Nexperia STB225, STB220 and STB100 platforms, consists of customizable reference designs with built-in software applications and compliance with the latest industry standards, allowing device manufacturers to reduce product development time, while enabling fast and easy user interface customization.

Attractive BOM
The STB225 HD IP STB platform enables OEMs to deliver multifunctional HD viewing experience for IPTV services at sub-$70 BOM costs. The STB220 with DMA and DVR capabilities allows manufacturers to offer STBs at sub-$120 and sub-$100 BOM costs (including hard drive), respectively. The entry-level STB100 enables STBs to be developed for around $20 BOM cost and is targeted at single-channel digital STB "Zapper Boxes" and iDTV systems for free-to-air or pay TV.

"With a greater choice of available content, it is important to ensure reliable access to multimedia features at price points that entice adoption of advanced TV services," said Guus Frericks, general manager, STB and home media devices, NXP. "NXP's new range of STB solutions breaks existing mass-market price points across the board and raises the bar for delivering the best possible TV viewing experience."

A key factor
"Reducing price points of STBs is among the key factors bolstering adoption of IPTV and other STB services." said Mark Kirstein, VP, multimedia and services, iSuppli Corp. "Solutions like NXP's new high-end STB platform allow manufacturers to quickly deliver IP-STBs to service providers at low price-points, making IPTV and a user-driven, multimedia experience a reality for consumers worldwide."

NXP's new range of Nexperia STB solutions are already available.

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