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Blu-ray Disc sales surpassed 1 million mark

Posted: 26 Apr 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Blu-ray Disc? high definition format? HD DVD?

In less than a year, Blu-ray Disc has become the first high-definition (HD) format to sell more than one million discs. Blu-ray sales also accounted for 70 percent of the HD movies sold during Q1 2007, according to sales figures published by Home Media Research (HMR).

According to the HMR, Blu-ray's sales lead has increased each month since the first of January and nearly three out of every four HD movies sold in March were on Blu-ray.

Industry projections suggest that Blu-ray's steady growth trend will continue based on the fact that seven of the eight major studios are releasing an increasing number of blockbuster movies on Blu-ray. In 2006, 18 of the top 20 selling DVD's were released by studios that are publishing their movies on Blu-ray.

In addition, Blu-ray titles accounted for eight of the top ten selling HD titles in Q1 and since the introduction of both HD formats, seven of the top ten selling HD movies are on Blu-ray.

"Sales of Blu-ray Disc titles have taken off since the first of the year," said Andy Parsons, chairman of the Blu-ray Disc Association's U.S. promotion committee and senior VP new product development at Pioneer Electronics. "Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening. It's exactly what we've said all along would happenthe strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they're choosing Blu-ray by an ever-increasing margin." (See related story: Blu-ray Disc sales outpace HD DVD)

The sustained sales advantage enjoyed by Blu-ray in Q1 will continue as studios maintain an aggressive release schedule to bring the biggest Hollywood movies to HD, the HMR report said.

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