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Mobile TV will take off, save people from boredom

Posted: 08 May 2007 ?? ?Print Version ?Bookmark and Share

Keywords:mobile TV? DVB-H standard? video on a handset?

A new report form Research and Markets found that mobile TV will rise as a major new technology area driven by a large number of possibilities in the cellular and broadcasting communities.

According to the report, in every trial of video on a handset, between 60 and 85 percent of the audience wanted to know when they will be able to buy the product. Once the consumer sees what is possible, their doubts diminish, the firm said. In surveys of U.S. customers who had experienced mobile TV services, around 13 to 15 percent of them thought mobile TV had a future.

The report stated that when Nokia first surveyed those who have experienced DVB-H mobile TV trial in August 2005, the company found that people were amazed with the service and said they had a cure for boredom. This, the report said, is the biggest driver for the service, as showed in public trials conducted in Finland, the United Kingdom and France and live volume services in Italy, Korea and Japan.

Another driver for mobile TV is the quality of the video on the move. The report said that while the service will break the people's boredom in their workdays, it will only be effective if the quality is sufficiently good that consumers can watch without getting and eyestrain or headache.

Boredom is the main driver for mobile TV, but poor execution at the network, establishment of market channels and content availability may hold it back, the report concluded.

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