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ADI appoints Avnet as first pan-Asian distributor

Posted: 14 May 2007 ?? ?Print Version ?Bookmark and Share

Keywords:distribution agreement? analog/mixed-signal ICs? signal processing ICs?

Analog Devices Inc. (ADI) has named Avnet Electronics Marketing as its first pan-Asian distributor, expanding existing distribution agreements that include China and India, to cover the Asia Pacific region.

Asia continues to be the manufacturing powerhouse of the world, particularly in the fields of information technology and CE. Most of ADI's signal processing, analog, mixed-signal and DSP ICs are made in Asia.

"In a dynamic market like Asia, where competitive pressures are continuing to intensify, manufacturers are now demanding more direct support from distributors to deal with shrinking product life cycles. We need a partner that can respond to the changing market requirements by driving innovation in terms of supply chain, design chain service, and the variety of its product offerings," said Tim MacCannell, director of global channel sales, ADI.

"With the addition of this new franchise in Asia, we are able to extend our connection around the world, targeting various applications such as telecom, consumer and handheld," said Ravi Kichloo, senior VP, global semiconductor, Avnet.

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