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Sun's Joy: Fighting global warming is profitable

Posted: 18 May 2007 ?? ?Print Version ?Bookmark and Share

Keywords:solar cells? global energy saving? greenhouse gases?

Sun Microsystems co-founder Bill Joy said that a global response to climate change will drive a business revolution larger than the Internet.

This is according to a Reuters report, in which Joy said that global energy saving poses a larger opportunity in terms of the scale of the problem and the profits to be made from simple steps. He added that a more careful use of energy is profitable and more efficient.

The climate change, according to most scientists, is caused by emissions of greenhouse gases, especially the carbon dioxide produced by burning fossil fuels such as coal and oil.

Using the car industry as an example, Joy said there could be three responsesusing old technologies like smaller, more efficient cars; adopting emerging technologies like "hybrid," part-electric cars; and researching breakthroughs such as transport fuels from farm waste.

Joy added that research into safer, rechargeable lithium batteries is taking place in the United States and Canada, while innovation in small electric cars is centered in Asia and Europe.

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