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Panel display market recovers from oversupply, price declines

Posted: 18 May 2007 ?? ?Print Version ?Bookmark and Share

Keywords:panel display market? LCD industry? displays?

Newly formed Korea Display Industry Association said that despite the oversupply and price declines suffered last year and early 2007, the flat panel display market seems to be improving faster than expected.

This is according to an AP report which stated that intense competition among manufacturers amid huge demand for products using panels, led to price declines and has put panel makers under constant pressure to accurately understand the market when planning new production.

The association's president and Samsung Electronics LCD business president, Lee Sang-wan, said the LCD industry is very volatile, resulting to either a shortage or oversupply. Lee added that although the market is hard to balance, it is getting better now, two months earlier than expected.

South Korea's four leading makers of flat panel displays,Samsung Electronics, Samsung SDI, LG Electronics and LG-Philips LCDlaunched the association March , agreeing to work toward cross-licensing patents, buying products from each other and cooperating in R&D to battle increased competition from rivals in Japan and Taiwan.

The four companies also agreed to buy core panel components and from local manufacturers to reduce purchases from abroad and try to standardize flat panel sizes to enhance their competitiveness in global markets, according to South Korea's Ministry of Commerce, Industry and Energy. The cooperation comes with the ministry's initiative to bring rival companies to collaborate on R&D and overlapping core sectors.

Lee said that South Korean display makers are currently facing tough competition, especially from Taiwan companies, where manufacturers are backed by government support. Overall costs in Taiwan are a lot cheaper than in Korea, according to Lee, with Korean engineering costing paid as much as their Taiwan counterpart.

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