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Survey: More consumers want HDTV despite confusion

Posted: 19 Jun 2007 ?? ?Print Version ?Bookmark and Share

Keywords:consumers survey? HDTV market? LCD?

A new survey from Hitachi America revealed that the HDTV market is set to soar, with 78 percent of consumers saying their next TV will be an HDTV.

The HDTV market's growth potential is substantial, with strong interest in buying HDTV spanning all household incomes!85 percent making more than $35,000 are interested in HDTV and nearly 70 percent making below $35,000 are interested.

This deep desire for HDTV continues to skyrocket despite ongoing consumer confusion. Nearly two-thirds of consumers said they would not be comfortable explaining the various HDTV options in the market!DLP, LCD and Plasma!revealing the need for continuing consumer education as they select the HDTV that best fits their viewing, design and lifestyle needs.

As expected, women are a driving force behind big consumer purchases, with 45 percent of households reporting that women are either equally or more responsible for researching big electronics purchases. Interestingly, when discussing HDTV options 73 percent of women say they are confused by the options, compared to only about 51 percent of men.

"Multiple research findings, including our survey results released today, reveal the incredible influence women have on home electronics purchases," said Daniel Lee, VP of marketing for the CE unit of Hitachi America. "At Hitachi, we've addressed this trend by putting a huge emphasis on HDTVs that meet the design and functionality needs of the entire household, while helping both men and women understand how Hitachi's breakthrough technologies help them get more out of their HDTV experience."

The survey also found that regardless of income, larger TV screens are more important than ever, with more than 37 percent of respondents saying they would prefer a screen that is 50 inches or larger. For households with children, that number jumps to 47 percent. In addition to size, consumers increasingly want flat-panel TVs that can hang on a wall. The survey found that 71 percent of people either own or want to own a flat panel!19 percent and 52 percent respectively!underscoring the importance of design and style.




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