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Sony unseats Philips, Samsung still leads in LCD TV race

Posted: 20 Jun 2007 ?? ?Print Version ?Bookmark and Share

Keywords:LCD-TV market? display market? panels?

Due to its lack of direct control of LCD panels supply through its joint subsidiary LG.Philips LCD, Philps Electronics was the worst performer among the major LCD TV suppliers in Q1, according to iSuppli Corp.

Amid weak seasonal conditions for LCD TV sales, Philips posted a 26 percent slide in sales during the quarter, causing it to fall to third place in the market with a 12.1 percent share of the 14 million units shipped, down from second in Q4 2006 with 15.1 percent share.

The total market declined by 8 percent from the previous quarter, or 15.2 million units. Samsung retained top spot with 16.8 percent share and 7.3 percent sequential decline, while Sony took over the second place with 12.6 percent share but a 13.7 percent q-on-q loss from its European rival. Sharp retained fourth slot with an 11.3 percent share, while LG Electronics, with a q-on-q decline of just 8.3 percent, took 7.8 percent of total LCD TVs shipped.

iSuppli stresses that Q1 declines are typical following the peak holiday selling season in Q4. Andrew Murray, iSuppli senior director for display systems, said "Philips Electronics clearly has a close relationship with panel supplier LG.Philips LCD Co. Ltd but it does not have total control, making it hard to get the favorable delivery and pricing terms enjoyed by some of its competitors."

Samsung continues to outperform because it has good control over its production costs and is very aggressive in its marketing campaigns, Murray added.

- John Walko
EE Times-Europe

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