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New factory sets China as Sony Ericsson's strategic base

Posted: 22 Jun 2007 ?? ?Print Version ?Bookmark and Share

Keywords:strategic base? new factory? manufacturing center?

Sony Ericsson this week announced it has started construction of a new factory in Beijing, a move deemed to make China its global manufacturing base.

This is according to a report from, which stated the new factory covers 18,500sqm and will manufacture mobile handsets and assemble surface mounted circuit boards.

Gunilla Nordstron, head of Sony Ericsson China, said the construction of the facility would contribute to the consolidation of China's status as the company's strategic development base. China is the company's sole strategic development base covering design, manufacturing, sourcing, R&D, as well as global sales and marketing, she said.

The new factory is located between Sony's two other plantsBeijing Se Putian Mobile Communications (BMC), which produces mobile handsets, and Beijing Suohong Electronics, which manufactures PCBs.

A Sony Ericsson China spokesperson revealed that BMC represented roughly one-third of the company's global manufacturing volume with direct shipment to 119 countries and regions, but declined to provide the new plant's production capacity.

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