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NXP design center aims to up RFID adoption

Posted: 26 Jun 2007 ?? ?Print Version ?Bookmark and Share

Keywords:NXP design center? RFID technology? RFID adoption?

NXP Semiconductors has set up a Reference Design Centre (RDC) in Austria to facilitate deployment and adoption of RFID technology.

The RDC aims to improve the performance and reliability of existing RFID systems by thoroughly testing applications under real-life conditions for various industries such as pharmaceutical, manufacturing and retail. Working in collaboration with key industry bodies such as EPCglobal and the International Organization for Standardization, the facility will help NXP and its partners to deliver RFID solutions with optimum read ranges and system configuration. The RDC will also develop new RFID solutions with a 'frequency agnostic' approach, as wireless frequency ranges are assessed and recommended based on the exact needs of the individual application.

"The successful adoption of RFID hinges on smoothing out the issues surrounding interoperability and standardization, as in the past various stakeholders have developed solutions independently of each other," said Andrew Nathanson, practice director, AIDC/RFID technologies, Venture Development Corp. "In order for organizations to be able to benefit from business-ready RFID solutions, there needs to be greater collaboration between all parties to ensure greater synchronicity in the use of RFID."

"RFID technology fundamentally changes how organizations operate, so it is essential that, before implementing RFID solutions, all the elements are ready to use in your business environment," said Jan-Willem Reynaerts, general manager, RFID, NXP Semiconductors. "In the past, system integrators have only been able to find out how components perform in actual applications when conducting trials with end-users. An environment such as NXP's RDC ensures these solutions are business ready, removing the need for beta testing, improving the calculation for the return-on-investment and providing an extra level of confidence for the customer."

One of the key applications for RFID is in the retail supply chainon pallet, case and item level. The technology provides benefits, such as more efficient goods receiving process and improved anti-counterfeit protection. In the future RFID will shorten checkout processes and enable an even better service for the customer. Keen to continually improve its logistical processes, Germany-based METRO Group is working with NXP, using the RDC to test a range of UHF RFID tag readers for use in its in high-density warehouses across Germany.

"It's good to see NXP open a facility dedicated to the advancement of RFID and industry-wide research. We know that RFID benefits the supply chain for our as well as several other sectors by offering an excellent level of efficiency and transparency. The next step is to ensure that each application is optimized, which is the objective of the RDC", said Gerd Wolfram, managing director of MGI METRO Group Information Technology. "The RDC provides the necessary infrastructure required to evaluate RFID solutions for businesses like ours including labs, testing equipment and pallet moving equipments to recreate the most appropriate real-life conditions."




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