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LCD TV poised to top television market, report says

Posted: 17 Jul 2007 ?? ?Print Version ?Bookmark and Share

Keywords:LCD TV? television market? plasma screens?

LCD TV will soon take the top spot in the TV market, gradually pushing other technologies to the sidelines, according to a report from iSuppli.

The major factors behind LCD TVs market domination is price, coupled with the fact that LCD TVs are perceived by consumers as better at handling DTV. LCD TV manufacturers are also feeding consumers' desire for large TV screens.

Global shipments of TV units rose to 45.9 million in Q1, 7 percent higher than the same period last year, iSuppli said. Shipments of TVs using LCD or plasma screens rose by 90 percent and 41 percent, respectively, in the quarter.

Samsung Electronics held on to the top spot among global TV brands in Q1, accounting for 11.6 percent of worldwide shipments. Included in the top five are LG Electronics, with a 10.7 percent share; TCL, 8 percent; Philips, 7.4 percent; and Sony, 5.3 percent, the market research firm said.

The South Korean company took the top spot by maintaining its lead in flat-panel LCD TV shipments, while sending a large number of the CRT TVs to developing nations, said iSuppli analyst Riddhi Patel.

CRT TVs are still the largest market worldwide, but dominance is expected to slip away in time as LCD and plasma manufacturers continue to push out cheaper offerings, iSuppli said. However, rear-projection TVs, an alternative to the flat-panel LCD and plasma sets, is expected to stay alive through new innovations, including new lighting technologies, such as electrode-less lamps, LEDs, and by next year, lasers. All three improve lamp lifetime and image quality of rear-projection systems. Other innovations include technology called liquid crystal on silicon, which Sony is pushing in 50-inch or larger sets.

Nevertheless, LCD TVs are expected to eventually dominate the market, as prices for large screens decline, iSuppli said.

- Antone Gonsalves

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