LCD driver IC rolls for high-resolution handsets

MagnaChip Semiconductor Ltd has begun to ship a new cellphone LCD driver chip to leading cellphone display module makers.

The new product supports QVGA (240RGBx320) resolution and can be easily mounted on high-definition Low Temperature Polysilicon (LTPS) LCD panels. The new driver IC has an embedded controller offering Picture in Picture (PIP) and EEPROM that improves and tweaks the picture quality, thus providing improved benefits over previous chips.

"We decided to introduce this new LTPS product due to the growing market demand for video files and high-resolution handsets," said Davis Mok, VP of marketing in MagnaChip's display solutions division. "The newly released product is QVGA-equivalent, which is now one of the most widely used resolutions in the cell phone market today. As it targets high-end cellphone models, the driver IC supports 16 million colors as its default and provides interfaces that support GSM phones."