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Industry heavyweights address EEs in Taiwan

Posted: 23 Aug 2007 ?? ?Print Version ?Bookmark and Share

Keywords:embedded development tools? ESC EDA&T? Taiwan electronic shows?

Embedded and test engineers in Taiwan today will be treated to an array of seminars on the latest embedded development tools, EDA solutions and test technologies at the 7th Embedded Systems Conference-Taiwan (ESC-Taiwan) and the 15th EDA & Test-Taiwan Conference & Exhibition (EDA&T-Taiwan). Organized by the joint venture of Global Sources and CMP Media LLC, the shows will run until tomorrow, and are co-located at the Taipei International Convention Center.

Mark Saunderson, president of Global Sources' electronic business unit, said that Taiwan engineers place high value on such industry events. "While engineers in Europe and North America use vendor Websites primarily to secure detailed technical information in English, Taiwan's engineers prefer meeting face-to-face with technology providers and getting that information firsthand and in Chinese," he added.

Kuo Wu, director of Taiwan Semiconductor Manufacturing Co. Ltd's product and design service marketing division, will open the event with a keynote address. A technology veteran with 20 years of experience, Wu will discuss relevant issues faced by the semiconductor industry today and inspire Taiwan engineers to address them.

Power, multimedia
ESC- and EDA&T-Taiwan will also be venues for a variety of summit and vendor seminar programs, where leading industry players will be meeting with participants to discuss trends and let them experience technology offerings firsthand.

The first day's summit, titled "Powering down," recognizes the need today for dramatically reducing power consumption in components and applications. Speakers will touch on new design methodologies, power-wise embedded software tools and techniques, process technologies and ground-breaking components in the power arena.

Wei-Lii Tan, IC digital product marketing director for Cadence Design Systems Inc., will preview an integrated flow for the design, verification and implementation of low-power SoCs in "Building low-power intent into the design flow." Meanwhile, Mentor Graphics Corp. will outline Accellera's Unified Power Format standard in "Is your low-power design switched on?" and discuss how low-power intent can be applied without requiring modification to the intellectual property's golden RTL code. Other companies presenting include IntellSys Corp., ON Semiconductor and MontaVista Software Inc.

The second summit, "Winning the race for multimedia quality," includes speakers from Ceva Inc., NXP Semiconductors and Trolltech AS. Bor-Sung Liang, director of Sunplus Technology Co. Ltd, will also be giving a talk on "Trade-offs in delivering high-quality multimedia." He will discuss how systems continue to suffer from huge requirements in computation loading, bandwidth and storage despite recent advances in various technologies, and how to balance system design to deliver QoS, quick response times, better integration, low power and low cost.

Technology companies will present their solutions and field questions from Taiwan engineers in the interactive setting of vendor seminars.

Direct contact
Engineers attending the ESC- and EDA&T will also get a chance to see a showcase of new embedded and test solutions up close at the Vendor Seminars, which will tackle the following areas: embedded systems design, test and measurement, communications and multimedia, automotive, EDA, portable audio, memory design and industrial design.

For embedded systems design, where embedded MCUs are increasingly turning to multiprocessor architectures, Atmel Corp. will be presenting its CAP9 MCU with a metal-programmable digital logic block that can host one or more dedicated processors. Meanwhile, in "How to well-utilize basic instruments to speed up embedded circuitry design," Agilent Technologies Taiwan Ltd will detail the functionalities of test instruments such as oscilloscopes, function generators, power meters and multimeters, and advise engineers on how to maximize the strengths of these tools around their environments.

On the multimedia end, Wind River will discuss in "Managing the complexity of Linux for mobile phones" the trend toward using Linux for handsets and how it has helped mitigate the impact of software platform complexity. Renesas Technology Taiwan Co. Ltd will cover automotive ground by presenting its solutions for car audio, telematics, car networking, body control systems and powertrain systems that have helped the company achieve 70 percent market share in Japan's automotive industry. Ansoft Corp. will also introduce its advanced co-simulation and design technologies in a circuit tool aimed at solving EMI/EMC problems. Participants at these seminars are encouraged to put forth their questions in an environment designed for direct vendor-designer contact.

Bennie Hui, associate publisher of EE Times-Asia, said, "The vendor seminars allow technology companies to present the benefits of their solutions in an environment preferred by Taiwan engineers. They address a targeted group of engineers specifically interested in their technology and field technical questions from them in this interactive setting." Hui added that this platform, along with the keynote and summits, "has proven to be so popular in the past that we anticipate standing room only."

- Selena Salang
EE Times-Asia

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