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Qualcomm, Malaysian partners test MediaFLO in Kuala Lumpur

Posted: 31 Aug 2007 ?? ?Print Version ?Bookmark and Share

Keywords:MediaFLO? Qualcomm partners? Kuala Lumpur test?

Qualcomm Inc., Maxis Communications Berhad and ASTRO All Asia Networks plc have signed an agreement to conduct a technical trial of Qualcomm's MediaFLO technology in Malaysia.

The MediaFLO trial is expected to begin in Q4 2007 and will feature 25 live content channels provided by ASTRO delivered in an 8MHz UHF channel. The trial also will include Clipcasting media, a short-format video content that can be stored on the mobile device and viewed at a later time. Maxis and ASTRO will have the opportunity to closely evaluate the performance capabilities of the MediaFLO system for a potential commercial deployment of mobile broadcasting services on the Maxis cellular network in 2008.

A telecommunications service provider in Malaysia, Maxis offers a range of UMTS 3G wireless, fixed and international network services. ASTRO is a cross-media, multichannel broadcaster with direct-to-home satellite TV services in Malaysia, Brunei and Indonesia. The company currently offers nearly 80 channels of content in PAL format.

"We offer more than 20 TV channels on 3G, and we see great mass market potential for a high-quality mobile TV broadcast technology such as MediaFLO," said Jon Eddy Abdullah, Maxis chief operating officer. "As such, we are committed to offering mobile TV to the Malaysian market. Through this trial, we will assess the business and technical performance of MediaFLO and the promise of a compelling user experience with easy access and fast channel switching."

MediaFLO technology is based on FLO, a globally-recognized, open-standard air interface technology designed to increase capacity and coverage, as well as reduce cost for multimedia content delivery to mobile handsets. The efficient link margins afforded by MediaFLO technology enable both a lower cost and higher capacity system. The trial, which takes place in Kuala Lumpur, will be conducted using transmitters supplied by Rohde & Schwarz and will feature a smaller number of transmitters than is normally expected for urban areas.

"With a direct-to-home market penetration of more than 36 percent in Malaysia, ASTRO is anxious to work with an efficient mobile broadcasting technology to deliver the maximum number of services to our mobile subscribers while minimizing the use of scarce terrestrial broadcasting frequency resources," said Graham Stephens, chief technology officer, ASTRO. "We expect that this trial will confirm MediaFLO's network capacity and user experience, complementing the large and varied content menu we currently offer our two million pay TV subscribers in Malaysia."

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