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Altera takes SOPC World 2007 to six cities in Asia

Posted: 05 Sep 2007 ?? ?Print Version ?Bookmark and Share

Keywords:SOPC World 2007? programmable logic? EDA?

Recognizing the role engineers in Asia play in the dawning era of the System-on-Programmable Chip (SOPC), Altera Corp. announced that its annual SOPC World will run in six cities across Asia Pacific in October and November.

The China conferences in Nanjing, Wuhan and Chengdu will be on Oct. 25, 30 and Nov. 1, respectively. The HsinChu, Taiwan conference is scheduled Oct. 17, while the Delhi and Bangalore conferences in India will be on Oct. 23 and 31.

While past SOPC World events had focused on EDA partners, this year's event will involve a wider range of industry partners in software, intellectual property, test, tools and system design. The event will comprise of technical sessions and exhibitions from Altera and event partners including Taiwan Semiconductor Manufacturing Co. Ltd, Linear Technology Corp., Micron Technology Inc., Mentor Graphics Corp., Synplicity Inc., The MathWorks Inc., Tektronix Inc. and Aldec Inc.

SOPC World 2007 will showcase exhibitions from top industry players.

'The new frontier'
The theme of SOPC World 2007 is the "The new frontier." According to Altera, the industry is entering a new age of system design wherein complexity is rising dramatically, product life cycles are getting shorter, and time-to-profit timelines keep shrinking. In this environment, the engineer needs to make the right choices in design tools, strategies and intellectual property at start of every project, as ultimately these choices will spell the success or failure of his project. SOPC World aims to help engineers make the right choices by providing useful tips, particularly in the use programmable solutions.

In an interview with EE Times-Asia, Louie Leung, Altera marketing director, said the use of new-generation, high-performance, high-capacity, low-cost and low-power PLDs is not widespread. "We need an event to take this know-how and knowledge to a broader market; To make users use PLD in a mainstream fashion is the new frontier," he said.

Leung added that the cost of new technology has risen along with the need for new equipment to keep up with growing technical challenges. In addition, the market is becoming more fragmented and the pace of technology evolution is much faster than before. "We need to have a methodology to bring technology to the market more effectively. And this is the methodology; programmability is the technology," he said.

Discussion topics
Each leg of the SOPC World event will have three conferences, one each for solutions, embedded and DSP, and high performance. Discussions will include using low-cost FPGAs to develop display systems, enhancing system performance by leveraging DSP and embedded technology in an FGPA design, and using PLDs to interface with next-generation DDR3.

Keynote speaker in Wuhan and Chengdu will be Erhaan Shaikh, Altera's recently appointed regional VP and managing director for Asia Pacific. The Nanjing and HsinChu keynotes will be delivered by Mojy Chian, Altera VP of technology development. Eric Law, Altera FAE director for Asia Pacific, will speak in Bangalore, and Razak Mohammadali, product marketing manager for Asia Pacific, will speak in Delhi.

Altera also invited guest speakers from long-time foundry partner TSMC to give insights into the future of the semiconductor industry.

For registration visit

- Rhea Barua
EE Times-Asia

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