National establishes brand for energy-efficient ICs

National Semiconductor Corp. announced that its line of energy-efficient, high-performance power and analog signal-path products will carry the PowerWise brand.

The PowerWise brand signifies the company's Adaptive Energy Management IP giving the products good performance-to-power ratios and energy-efficient design when combined with other National PowerWise ICs.

To system design engineers, energy efficiency is defined by a smaller energy footprint, less heat generation, and, in portable devices, longer battery life. To make it easier for these design engineers to find the most energy-optimized ICs available, National is classifying its power management and signal-path products with good performance-to-power ratios and adding them to its PowerWise line.

Effectively managing power consumption continues to be an issue of growing importance for system designers. Through numerous pioneering products and processes, National's ICs more effectively manage power throughout the entire video-distribution system and in the client device like mobile handset, personal media player, television etc. This results in less energy consumed overall and longer battery life.

Going forward, National will further develop its PowerWise product families, suite of tools, online simulators and documentation to assist customers with their energy-efficient designs. In addition, the company will partner with leading technology providers to provide low-power, end-to-end design solutions.