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Nvidia takes on Intel in graphics chip market

Posted: 26 Sep 2007 ?? ?Print Version ?Bookmark and Share

Keywords:graphics chip market? Nvidia GPU? Intel microchip?

Nvidia Corp. has rolled out a graphics microchip that will be embedded in the main collection of components that make up a PC, as the company goes toe to toe with Intel Corp in the integrated graphics chip market.

According to a Reuters report, Nvidia's new GeForce chips for desktop PCs enable the performance of an entry-level separate graphics processor unit, as compared to traditional integrated graphics chips like those from Intel.

Traditionally, at the high end of the PC marketsuch as for video game enthusiaststhe graphics chip is a separate processor that connects to the motherboard, the guts of a computer, to give rich, crisp graphics performance.

According to Nvidia, its GeForce 7150, 7100 and 7050 chips will support the Intel desktop PC processor range, such as Core 2, Pentium and Celeron, as well as new Intel Penryn processors due to launch on November. The Nvidia chips are aimed at desktops priced at $400 to $600.

"Integrated graphics are no longer 'good enough' for mainstream applications," said Drew Henry, general manager of MCP business at NVIDIA. "Windows Vista has opened consumer's eyes to an entirely new visual experience. We are ecstatic that our customers will now be able to harness the power of NVIDIA graphics and application compatibility and have an exceptional PC experience no matter what their price budget or intended application usage is."

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