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Forum to drive adoption of HD DVD interactivity

Posted: 08 Oct 2007 ?? ?Print Version ?Bookmark and Share

Keywords:digital home entertainment? industry forum? HD DVD? interactivity adoption?

Toshiba Corp. and Microsoft Corp. have teamed up to form an open forum aimed to accelerate industry-wide adoption of advanced interactivity and interoperability across various HD DVD products, digital content and distribution scenarios.

The Advanced Interactivity Consortium (AIC) will also focus attention on ways to bring advanced HD DVD interactivity scenarios to other services and platforms, including digital downloads to DVD players, PCs, TVs, cellphones, portable media players and game consoles.

Hisatsugu Nonaka, corporate executive VP at Toshiba, said, "Creating attractive consumer experiences with advanced interactivity is critical to bringing digital home entertainment to the next level. The Advanced Interactivity Consortium will advocate for these platforms as well as help ensure interoperability of HD DVD players and services."

"The Advanced Interactivity Consortium has its roots in the work we've done with HDi and HD DVD, but is open to all companies interested in bringing a broader set of experiences to consumers on different platforms," said Robbie Bach, president of the entertainment and devices division at Microsoft. "We look forward to contributing to this effort with HDi, our implementation of HD DVD's interactive layer, and to collaborate with AIC members on how to extend interactive compatibilities to the consumer electronics market. The goal is to ensure a high-quality experience not only through optical discs but also through new digital download services."

Based on easy-to-program Web standards, HDi technology naturally lends itself to cross-platform implementations and integration in online content services. For content owners, HDi provides a simple development environment, resulting in a seamless and visually consistent experience from device menus to Web-based applications.

The AIC will also include major Hollywood studios DreamWorks Animation SKG, Paramount Pictures, Universal Studios and Warner Bros., which have given their commitment to these advanced scenarios and experience bringing new features to consumers. Each studio currently distributes or will distribute HD DVD titles with HDi-enabled features, from advanced in-movie navigation, bookmarking and picture-in-picture, to Web-enabled communities, content downloads and e-commerce stores.

The AIC founding member companies plan to formalize the organization shortly and to extend additional partner invitations.

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