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Hisense phones to flaunt Qualcomm's MEMS displays

Posted: 26 Oct 2007 ?? ?Print Version ?Bookmark and Share

Keywords:MEMS? mobile displays? Hisense phones?

Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of Qualcomm Inc., and China electronics manufacturer Hisense Communication Co. Ltd have announced a collaboration to bring mobile phones with innovative MEMS displays to market by 2008. Hisense phones will be using Qualcomm's MEMS displays, which promise superior viewing quality and low power consumption.

Qualcomm MEMS Technologies has developed what is said to be the industry's first direct view MEMS display for mobile devicesa true technological innovation that offers sharp display clarity under a wide range of environmental conditions, including bright sunlight. Based on a reflective technology called interferometric modulation (IMOD), Qualcomm's MEMS displays harness ambient light and require no backlighting, thereby consuming less power than typical displays. The displays are designed to enhance the consumer's experience by providing more usage time per charge and expanding the capabilities of today's mobile devices.

Qualcomm displays are based on MEMS technology, which uses semiconductor-like and thin-film manufacturing processes to produce tiny and highly reliable mechanical devices. In order to deliver displays in mass production quantities, Qualcomm MEMS displays have been uniquely optimized for fabrication on large glass substrates. Qualcomm has established a strategic alliance with Prime View International Co. (PVI), a leading manufacturer of small- and medium-format display modules, to commercialize Qualcomm MEMS displays. With more than 10 years of success in bringing displays to market, PVI is dedicated to driving down cost, size and power consumption of mobile displays.

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