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Freescale expands China presence with new design center

Posted: 29 Oct 2007 ?? ?Print Version ?Bookmark and Share

Keywords:China operations? design center? DSP?

Freescale Semiconductor has expanded its foothold in China with the opening of a new design center in Chengdu. The company also has an assembly and test operation in Tianjin and a growing operation in Shanghai, which has tripled in size since opening two years ago.

Freescale has maintained operations in China since 1992 and was the first U.S.-based corporation to establish a semiconductor manufacturing facility in the nation and the first company to set up a joint-venture IC design center. The company's China operations encompass the entire semiconductor supply chain from IC design, foundry, assembly and test, to sales and marketing. In addition, the company operates eight design labs in five design locationsBeijing, Tianjin, Shanghai, Suzhou and Chengdu.

Engineers at the new Chengdu Design Center will work with highly advanced technologies in RF, DSP and communication processing. Expected to employ 100 engineers by the end of 2009, the center will be the key driver of Freescale's TD-SCDMA technologies. Work at the center will also contribute significantly to the creation of next-generation RF power products, and it will help to advance microcode technology for Freescale's QUICC Engine architecture.

Since its opening in 2005, Freescale's Shanghai Innovation Center has grown from 80 to more than 280 employees working in engineering, sales, marketing and Asia corporate operations. The Shanghai center serves as a strong base of operations for the company's Asia-Pacific business. It serves major customers in the region such as Delphi, Continental, ZTE, Lenovo, Huawei and Alcatel Shanghai Bell.

In addition, Freescale has relocated the headquarters of its global consumer and industrial business from the United States to Shanghai. This move places the leadership of the company's microcontroller, analog and sensors businesses closer to customers and potential customers in the high-growth Asia-Pacific region.

The Shanghai center is home to four design and applications labsWireless multimedia application design lab for on SoC projects, as well as mobile consumer and auto applications featuring advanced 90- and 60-nanometer technologies; Automotive lab providing total solutions for powertrain, body control, chassis and safety applications; MCU System Design and Application Lab for new product introductions; and RF applications and DSP applications lab for networking and communication.

Meanwhile, Freescale's Tianjin Final Manufacturing operation supplies more than 9 million MCU, mixed-signal and RF devices per week. It is one of two Freescale facilities offering complete testing and packaging capabilities.

"Asia represents the single greatest growth opportunity for our business," said Michel Mayer, Freescale chairman and CEO. "It is important that we maintain strategic operations close to our customers. There is abundant engineering and business talent here, and we are investing in these resources to serve our substantial customer base and support our aggressive growth plan for the region."




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