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Tele Atlas maps Singapore, Thailand

Posted: 07 Nov 2007 ?? ?Print Version ?Bookmark and Share

Keywords:Tele Atlas maps? car navigation? Southeast Asia?

Pursuing its goal to deliver digital map data across Southeast Asia, navigation solutions provider Tele Atlas unveiled a mobile mapping van in downtown Singapore and announced the formation of a joint-venture firm in Thailand.

The new mobile mapping van in Singapore is the company's first in Southeast Asia and the second in its Asia Pacific fleet. Through roof-mounted 360 cameras and laser sensors, the mobile mapping van quickly and efficiently captures information about a road, including lane counts, speed limits and other data, giving the company the information it requires to regularly update its maps. The van also collects images of streets, storefronts, road signs and complex intersections that can be incorporated in maps to help users more easily find locations. The van will begin collecting data for the complete road network of Singapore initially and then be deployed in other countries in the region.

"Tele Atlas has strong confidence in the market potential of Southeast Asia, and the launch of our mobile mapping technology in Singapore will help us further develop our global technology platform with rich road network attributes and visual enhancements," said Mark Steele, Tele Atlas Asia Pacific chief operating officer.

Thailand JV
The joint-venture firm with MappointAsia Thailand is called Tele Atlas (Thailand) Co. Ltd. It will operate as an independent entity focused on delivering a complete navigable digital map database of the country for in-car, portable, Internet and wireless navigation systems and applications.

"The formation of Tele Atlas Thailand further strengthens our unparalleled operational footprint in Southeast Asia, which serves as a key area in the automotive market and has strong potential in the burgeoning wireless market," noted Steele. "The combination of our experience and technology with MappointAsia's regional expertise will help us meet growing customer requirements for highly accurate digital maps of Thailand."

Tele Atlas Thailand will focus on the production, maintenance, upgrade and commercialization of a navigable database, which is designed to be fully aligned with Tele Atlas' global map offering and seamlessly integrated in the Southeast Asia regional solution. Based in Bangkok and employing more than 100 database production and collection staff, the joint-venture firm will be immediately operational. It will also serve as a regional competency center for the company to support all operations and coverage expansion for Tele Atlas in the Southeast Asia region.

"We are very excited to collaborate with Tele Atlas in this new joint venture, marking a new milestone in our existing partnership," said MappointAsia (Thailand) CEO M.L. Saksiri Kridakorn. "Through the provision of high quality and rich content maps of Thailand, Tele Atlas Thailand will enable a wide variety of global customers and will also provide appropriate map solutions for the local market."

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